Unstoppable Dreams
Media: Animated Display / Rich Media
Original 60-second TV spot celebrates success stories after numerous failures and leaves strong emotional impact. To recreate the same impactful message under 150kb, we re-engineered the art to 2 of 15-second digital banners using different combinations of words and images. One emphasizes the word, Dream, and the other focuses on the unique storytelling of the reverse poem in the spot. For the static, we montaged the victorious moments in bursting emotions and paired with a headline hinting the win after relentless journeys.
Summer Event
Media: TV / Paid Social / Display / Radio
From an evergreen sales spot, we developed a colorful illustrative logo and swirly graphic animation inspired by long festive summer time. The treatment added whimsical excitement without interfering the fast-moving cuts of dynamic shots.
The Honda of Your Dreams
Media: Animated Display / On-Site Static Web Banner / Paid Social
Surreal dream worlds of Honda speaks wishful and exciting holiday seasons. For animated banner, it started with playful screenshots from every dream world (candy drops, holiday lights, and tracks). Then, it landed on a metaverse set in the magic hour with all holiday dream worlds combined. This orderly mashup created another magical world and delivered a big festive picture of the concept without sabotaging any.
Prologue Launch
Media: Rich Media / Paid Social
To celebrate a launch of Honda’s first electric SUV, TV spot placed Prologue driving in imaginary worlds that each represents a key feature of the vehicle. For digital adaptation, we developed a composition of Prologue on a reflective surface with pink-cloud blue sky inspired by the spot. The pink cloud is a visually simple yet sophisticated solution that constitutes the fun exaggeration and accentuates a beauty of Prologue. For social videos, we worked with a studio using AI tools to create seamless extension of the sceneries throughout.
Keep Dreaming
Media: Animated Display / Rich Media
To celebrate innovations of Honda, this campaign articulated their passionate wishes driven by dreams and showcased their latest products and their ambitions combined with a star-twinkling background.
Animated Display
